federal express

i'm in san diego for the weekend, learning about physics (and how to teach it). i mention this because i sat next to a guy on the plane who considers himself quite the marketing genius; i'm inclined to believe him. his assertion is that the experience of an actual thing, held in your hand, has much more impact than the virtual copy of that thing, i.e. send a physical portfolio.

what's more, my marketing guru thinks that said physical portfolio should be delivered via fed-ex, because there's something about the fact that it shows up in an envelope that ultimately gets hand delivered to the guy in charge, and he has to pull the tab that zips it open, and inside is a physical thing that becomes important just by virtue of its presence in said envelope.

so i'm thinking it's time to craft some portfolios, tailored to the firms that i think give me the best shots at actual work, along with construction companies in china (don't ask), and send some fed-ex letters.

in other news, the comparatively long silence was due to a bout of overwhelming self-doubt on wednesday, from which i have finally recovered. starting a business is punishing, to say the least.